PRINCIPLES OF MARKETING Current Status Not Enrolled Price Free Get Started Login to Enroll COURSE DESCRIPTION: The course deals with the principles and practices in marketing goods and services. It also focuses on the development of integrated marketing programs that will help grow businesses. Subject Content LESSON 1: Introduction to Marketing Concepts LESSON 2: Marketing Mix (The Marketing Mix 4P’s and 7P’s) LESSON 3: Marketing Environment LESSON 4: Market Segmentation, Targeting and Positioning and the Product LESSON 5: Marketing for B2B vs. B2C – Similar but Different LESSON 6: Market Research and the Marketing Plan LESSON 7: VII. Customer Satisfaction and Pricing